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Opening Days: 34 days total, June 11-July 19

Event Details

Stay local for FIFA World Cup 2026™. This summer, Frisco becomes the heartbeat of the world’s game. Join us for a FREE 34-day fan festival that will transform Simpson Plaza into one of North Texas’ premier soccer destinations during FIFA World Cup 2026™. An attendee highlight of Soccer Celebration will be the Fan Activation Zone, powered by Associate Partners - AdvoCare, Caterpillar, Children’s Health, H-E-B, He Gets Us, General Mills, Michelob ULTRA, SCHEELS and Takis, with more partners joining the lineup soon. 

Location: Simpson Plaza

Located in front of Frisco City Hall and adjacent to Toyota Stadium and the National Soccer Hall of Fame, the FC Dallas Soccer Celebration will bring fans together in the heart of Frisco for music, special appearances, giveaways, local food vendors, beverages and interactive experiences as well as 97 live viewings of FIFA World Cup 2026™ matches on large-scale screens with multiple seating areas. 

Check back daily for updates to the event schedule. 

View the full FIFA World Cup 2026™ schedule here.

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Soccer Celebration Hours

 

Date
Matches
Hours Open
June 11 

Mexico vs. South Africa 

South Korea vs. Czechia

 

12:00pm - 5:30pm CT

7:30pm - 12:00am CT

 
June 12

Canada vs. Bosnia &  Herzegovina 

USA vs. Paraguay 

12:00pm - 5:00pm CT

6:00pm - 11pm CT

FC Dallas Soccer Celebration Watch Parties

Activation Details

SCHEELS

Children’s Health Soccer Skills Challenge: Join Children’s Health for a fun, family-friendly soccer challenge! Step up to the goal, show off your skills and score for a chance to win Children’s Health prizes.

General Mills

Score a GOLAZO with General Mills this summer! Swing by for some soccer fun, special guest appearances, and delicious snacks from Totino's and more of your favorites.

SCHEELS

Get ready to test your skills at the FC Dallas World Cup Soccer Celebration! SCHEELS is bringing the heat with two must-play activations designed to challenge and entertain!

  •     Elite Skills Arena - ICON Fast Feet:  By gamifying the basics of passing and receiving, in an addictive, high-competition environment, fans can step up to show off their speed and try to climb the running scoreboard, which will keep them coming back to beat the high score!
  • Sub Soccer: Grab a friend for a round of one-on-one gameplay on the mini pitch! 

Fans can also visit the SCHEELS event space for the chance to win premium prizes! Find the SCHEELS space and these games at Simpson Plaza in Frisco at the FC Dallas World Cup Soccer Celebration!

Takis

Get ready to bring Takis the snack of the most intense Fans!! Fans come stop by the Takis activation for an action-packed experience featuring an interactive goal kick challenge and a football foosball table where guests can show off their skills and compete for bragging rights. Plus, Takis will be giving away samples and awesome prizes including exclusive socks, cowbells, crazy hair and many more to help everyone bring the ultimate intense game-day energy. Whether you’re playing, cheering, or snapping photos while getting your Takis, this experience is guaranteed to turn up the intensity on every fan all event long!

Associate Partners

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FAQ

When will the FC Dallas Soccer Celebration be open?

Generally, the Celebration will open one hour prior to the first match of the day and will close one hour after the last match. Special programming will alter hours on specific days, and you can find those announcements here!

Matches on June 11 and June 12 will open 2 hours prior to kick at 12pm CT. 

Where is Simpson Plaza located?

Simpson Plaza is located across from Toyota Stadiumm adjacent to Frisco City Hall. The address is 6094 Frisco Square Blvd, Frisco, TX 75034.

Will the Soccer Celebration be open for every FIFA World Cup match?

The FC Dallas Soccer Celebration will be closed for any matches taking place at 11pm CT.  

Is the FC Dallas Soccer Celebration free?

The FC Dallas Soccer Celebration will be open to the public, with free tickets required for entry. Tickets will be managed through AXS. 

Will there be public restrooms at the Soccer Celebration?

 Bathrooms will be located in two areas for attendees at Simpson Plaza. 

Will there be parking at the Soccer Celebration?

 Parking will be available in multiple locations with a City of Frisco circulator. 

What items are prohibited at the Soccer Celebration?

No outside food or beverage, branded bottles, umbrellas, opaque bags of any kind, aerosol cans, banners, clothing items with offensive messages, flares, smoke bombs, sparklers and phamplets and unauthorized advertising items. Weapons including, but not limited to, knives, pepper spray, stun guns, concealed weapons, and firearms. 

Is there a clear bag policy?

Yes, all sizes of clear bags are allowed and will be subject to inspection.

Will there be food and beverage available?

There will be several areas within the Celebration to purchase a variety of food and beverage for fans of all ages.

What should I expect at the FC Dallas Soccer Celebration?

With over 50,000 sq ft of lawn space, there will be oversized tents, fans, misters, giant viewing screens throughout the footprint, special programming  that will be announced that you do not want to miss, add sponsor language

Still have Questions? This website will be update as information becomes available. For further assistance email feedback@fcdallas.com